This course examines what is involved in the management and planning of advertising and it’s integration with other promotional activities. Some of the topics include the evolution of advertising, advertising’s role in business, the organizations that comprise the advertising industry, working relationships between the client and the agency, the content of advertising plans and it’s relationship to strategic planning, the creative planning process, and media objectives.

Restrictions: Must be in Business Managment Certificate, Diploma or Post Degree program.

Other Hours: 45