As an introduction to managing communications and public relations, this course prepares students to engage with or develop a strong communications function within an organizational context. Topics covered include the purpose and value of the communications function, characteristics of excellent organizational communication, planning and research, employee communications, marketing and advertising, media relations, community relations, government relations, crisis communication, communications technology, and the evaluation of communication strategies.

Prerequisites: ENGL110 Introduction to Workplace Communications

Other Prerequisites: Successful completion of ENGL 110 OR permission of Chair.

Lecture Hours: 45